Project Description
For this project I designed a food truck and I named it “Tropic Magic” it doesn’t sell food but sells tropical drinks that are made with different types of fruit. My target audience is adults who are stress due to life obligations like work. I wanted to create a design that expresses more of a relaxed atmosphere, which is the magic caused by enjoying the smoothie that the food truck sells. I created many illustrations that represent a relax tropical place that has the ocean and sand. Also, incorporating illustrations of fruit like strawberries and bananna to show the audience what I am selling. The fonts and color palette were all chosen to represent more of a relaxed setting.
Drafts/Sketches
EILEENNINA 