EILEENNINA

Product Description

For this project I created a product named Travel Talk which is a pendant or a necklace that translates languages. My target audience focuses on travelers who don’t understand the languages of foreign people they encounter when they travel. Throughout the ad campaign I wanted to keep the branding persistent so the ads, banner, and phone mockup are recognized to be from the same ad campaign. When I was creating this I laid it out for the audience to understand that a traveler is visiting foreign places meeting foreign people so the products purpose can be demonstrated. I designed the ad campaign focusing on a happy mood picking out bright colors, but also I repeated the colors so the brand can be remembered, this is the same purpose I had when creating the logo. Then when choosing a font style I focused my decision on what font represents Travel Talk well but can also be readable.